Google Ads is an online advertising platform developed by Google that allows businesses, entrepreneurs, and marketers to promote their products and services on Google’s search engine and partner websites. It works on a pay-per-click (PPC) model, which means advertisers only pay when someone clicks on their ad. This makes it a cost-effective way to reach potential customers.
When people search on Google using certain keywords, Google Ads displays relevant sponsored results at the top or bottom of the search engine results page (SERP). For example, if a user searches “best running shoes,” businesses running Google Ads campaigns for that keyword will have their ads shown. This helps companies target customers who are already interested in their products.
Google Ads offers different types of campaigns, including:
Search Ads – text-based ads shown on search results.
Display Ads – visual banner ads shown on partner websites.
Video Ads – ads displayed on YouTube.
Shopping Ads – product-based ads with images and prices.
App Promotion Ads – designed to increase app downloads and engagement.
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